fresher nutrition

Accessible, real, fresher nutrition from our brands to you

Our brands are helping every pet, every day, eat fresher and live better

Billy + Margot

Billy + Margot™ is a range of premium dog food, created with love, passion and expertise by renowned canine nutritionist, Marie Jones.

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Trilogy

TRILOGY™, ultra premium cat recipes crafted by our pet nutritional experts and developed specifically for the evolutionary feeding nature of cats.

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Ivory Coat

Ivory Coat™, exceptional quality cat and dog nutrition, made in Australia and inspired by the best nature has to offer.

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Nature's Gift

Nature's Gift™, Australian natural*, delicious dog food that has kept four-legged family members happy and full of life since 1994.

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Fussy Cat Luxe

Fussy Cat Luxe™, taste like no other. Bring your feline friend on a sensorial journey through elevated taste.

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Fussy Cat

Fussy Cat™, grain-free Australia made nutrition that begins with the meat that cats crave, in delicious varieties and textures.

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Natures Goodness

Natures Goodness™, grain-free Australian made nutrition, in a variety of formats to help every dog thrive.

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Farmers Market

Farmers Market™, wholesome natural* dog and cat nutrition made with honest ingredients just like you’d find at your local farmers market and prepared in your own kitchen.

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Doctor B's BARF

Doctor B’s B.A.R.F™, created by Dr. Ian Billinghurst in 1993 - the original premium raw diet for dogs and cats, based on the Principles of Evolutionary Nutrition.

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V.I.P.

V.I.P. Petfoods, the pioneer in chilled pet food offering a fresher way to feed your pets.

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love'em

love’em™, a range of Australian Made treats that help you reward, train or enhance the bond with your pet.

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Jimbo's

Jimbo’s™, NZ made raw pet food with no grains, fillers or artificial colours, only the best raw meat ingredients to enhance the natural vitality of your pet.

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Stockman & Paddock

Stockman & Paddock™, wholesome Australian sourced protein tailored specifically for active and working dogs.

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Purely Pets

PurelyPets™, frozen premium raw pet food. Made in New Zealand using 100% pure NZ meat.

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Superpets

Superpets™, freshly prepared raw dog & cat food, made daily in our Christchurch kitchens.

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Benyfit Natural

Benyfit Natural™, ultra premium raw dog food made in small batches with 100% sustainably source human grade meat and ingredients.

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Vet's Best Product

Only the best for our pets. Pure meat treats backed by Vets.

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