fresher mission

We’re creating a world where every pet, every day eats fresher and lives better.

We exist to create a world where every pet, every day eats fresher and lives better. 

Our mission drives everything we do – from our nutritional philosophy and healthy delicious dog and cat recipes, to how we source real, fresh ingredients from local famers in Australia and New Zealand, to our kitchens and cooking facilities, our people and their programs, sustainability, sponsorships and more...

 RPF is the pioneer in fresher pet nutrition. For 30 years we have championed a better way of caring for the health and wellbeing of our pets. Today, we have new cooking techniques that allow us to make food that is fresher, less processed, and even unprocessed and raw. And as the science emerges in fresher nutrition (1), it is beginning to show what we all instinctively know, a fresher diet is better for our loved dogs and cats.

It’s why we want everyone to join us on our journey to fresher nutrition.

What is fresher pet nutrition?

Fresher begins where artificial ends

Try our all natural* accessible nutrition.

Did you know artificial flavours and colours are still used to make the look and taste of your pet’s food better? We know there is a better way to feed our pets. It’s the fresher way, where we use all natural* less processed ingredients.

Fresher begins where incomplete ends

Try our complete and balanced chilled and raw range.

Today, many of us still love to treat our pets with tasty wet, dry foods, or even table scraps. However, some meals are incomplete and unbalanced. Fresher begins where incomplete ends – try our chilled and raw nutrition range that’s made right for your pet and super tasty. Search our brands now. Browse our brands now.

RPF is the pioneer in fresher pet nutrition

For 30 years Real Pet Food has innovated in all natural* real kibble and wet food, treats, chilled, frozen and raw nutrition. Natural and fresher go hand in hand here, be choosing real, wholesome ingredients based on their function and quality that enable your pet to thrive.

Harmful artificial colours, flavours and additives are not welcome in our recipes. We are always striving to find a fresher way to create the highest quality nutrition for every pet.

30 years is just the beginning... join us on the journey to fresher nutrition.

*All natural ingredients with added vitamins, minerals and nutrients and no added artificial colours, flavours or preservatives.

Join us on the journey to

fresher nutrition

What thinking fresher means at RPF?

To pioneer and change the way the world feeds their pets, we need to have strong values that support this ambition. At RPF we do. When you work with us, be that as an employee, partner, supplier, customer… , you will find we live and work by 4 core values.

Work as a pack

When we work together, our ideas and execution get better. We are a unique collective of diverse, talented people who think fresher.
Work as a pack

Change the game

Fresh thinking is the cornerstone of being a game changer. We’re restless, striving to create a better life for our pets.
Change the game

Lead with passion

We’re pioneering a new era of pet food. It’s our passion. It’s why we are leaders in educating the benefits of feeding fresher.
Lead with passion

Make your mark

Here you can do your best work because everyone plays an important role in creating a world where every pet every day eats fresh and lives better.
Make your mark

Our Leaders

Germaine Chua

Group CEO

Joseph Dalo

Group COO

Jonathan Peters

Group CFO

Leigh Coppin

Group CPO

Our History

We are Australia and New Zealand’s pioneer of fresher dog and cat nutrition. Ours is a story of a passion for a better way to care for pets, a belief in fresher nutrition and an unwavering commitment to deliver this to pet parents and pets across the world.

RPF

fresher journey

The pioneer of<br>fresher VIP is born.

1994

The pioneer of
fresher VIP is born.
The pioneer of
fresher VIP is born.
1994
Fresher factory<br> at Yatala, QLD.

2002

Fresher factory
at Yatala, QLD.
Fresher factory
at Yatala, QLD.
2002
Revolutionise Raw diet<br> with B.A.R.F philosophy.

2003

Revolutionise Raw diet
with B.A.R.F philosophy.
Revolutionise Raw diet
with B.A.R.F philosophy.
2003
Australian human grade<br> game meats (GMP).

2004

Australian human grade
game meats (GMP).
Australian human grade
game meats (GMP).
2004
Fresher factory at <br>Dubbo + Ingleburn NSW.

2008

Fresher factory at
Dubbo + Ingleburn NSW.
Fresher factory at
Dubbo + Ingleburn NSW.
2008
RPF is born and brings with it many more fresher brands.

2015

RPF is born and brings with it many more fresher brands.
RPF is born and brings with it many more fresher brands.
2015
From paddock to plate – a new<br>brand of fresher food.

2016

From paddock to plate – a new
brand of fresher food.
From paddock to plate – a new
brand of fresher food.
2016
New Zealand joined<br>RPF fresher mission.

2017

New Zealand joined
RPF fresher mission.
New Zealand joined
RPF fresher mission.
2017
All natural liver treats<br> joins the fresher family.

2017

All natural liver treats
joins the fresher family.
All natural liver treats
joins the fresher family.
2017
China gets fresher nutrition.

2018

China gets fresher nutrition.
China gets fresher nutrition.
2018
Ultra premium fresher <br>cat food is created.

2019

Ultra premium fresher
cat food is created.
Ultra premium fresher
cat food is created.
2019
A new look as we look<br> to a fresher future.

2020

A new look as we look
to a fresher future.
A new look as we look
to a fresher future.
2020
Fresher APAC<br> transformation start.

2023

Fresher APAC
transformation start.
Fresher APAC
transformation start.
2023
Brand vision refresh.

2024

Brand vision refresh.
Brand vision refresh.
2024

In 1994, we were the pioneers in fresher dog and cat food under the company, VIP Pet Foods. This new way of feeding high quality nutrition to dogs and cats took off. Within a couple of years, a new state of the art kitchen was built in Queensland, Australia. This new kitchen enabled us to grow rapidly and meet the demands of pet parents everywhere.

In 2015, VIP Pet Foods sold its business, and the Real Pet Food Company (RPF) was born. Following a range of important acquisitions in fresher kitchen, cooking and supply facilities across Australia, we have been able to innovate and meet the growing demand for accessible natural, premium and ultra premium dog and cat nutrition. 

Since the establishment of RPF, we have grown to over 700 people with kitchens in Australia and New Zealand. We are the largest provider of fresher nutrition in Australia and New Zealand and a rapidly growing exporter to China and South East Asia. 

Today, RPF proudly makes and sells a portfolio of Australian and New Zealand brands that are household names here and abroad.

Are we stopping here? No. There is more to be done to bring fresher nutrition to every pet.

Food Safety & Quality

Our food safety systems ensure our pet food is the highest quality. Our Quality Assurance & Testing procedures begin from the moment ingredients are sourced from suppliers and continue through to packaging and beyond so that your pet’s food is safe and perfect for feeding.

Quality fresher nutrition all starts with our people. RPF has the leaders in pet nutrition – with a diverse educational and ‘hands-on’ background, our accomplished team of pet nutrition and highly qualified manufacturing experts lead the research and development of our pet foods through their extensive experience in pet nutrition, animal science, veterinary medicine, food science, packaging technology and related disciplines. Having such a well-rounded team with advanced degrees and specialised expertise spanning a combined total greater than 200 years is essential for developing high-quality, safe and fresher pet foods.

It is these experts who help create the right recipes and select fresh ingredients from trusted meat processors, farms and suppliers and then we follow a process of world class quality control, including:

  • Throughout the manufacturing process our quality teams are continually checking and inspecting and measuring  raw material quantities ensuring adherence versus recipe.
  • Recording of recipe ingredients through batch records, and of finished product pallets and their destinations to ensure traceability.
  • Carefully controlled processing temperatures and times.
  • Regular sampling and testing of finished products to ensure minimum weights and packaging integrity are maintained which may include continuous monitoring through cameras, metal detectors, magnets or x-rays
  • Ensuring key food safety parameters are met.
  • Nutritional testing to ensure compliance to our pack declarations.
  • Batch Retention – every batch produced is kept in storage on site for future testing to ensure we can always address any future quality questions.

Our Locations

Fresher nutrition begins with our freshthinkers™, freshchefs™ and freshcooks™ creating and making amazing recipes in our freshkitchens™. Our people work across Australia, New Zealand, Asia and the UK to deliver the best nutrition possible.